Are you affected by the recent Domain Authority update from Moz? Is your ranking got plummeted?
Of course, we all know the answers to these questions and this is the reason why you are here.
Most of us who follow Moz are well aware of the fact that it was working on its new Domain Authority algorithm following the footprints of Google. The Domain Authority 2.0 update on March 5 was lethal for most of the webmasters. The DA of most of the websites have gone down and the sufferers have already started looking for ways to recover from this update.
But how to recover from this lethal DA update from Moz?
Well, to know the answer, let us first understand what DA is, how Moz calculates DA and why most of the websites are affected with this update.
Domain Authority (DA) is a ranking metrics created by Moz that predicts the performance of a site on search engines. DA is one of the industry standards when we talk about SEO and rankings on SERPs. DA is measured on a scale of 1 to 100. The closer you are to 100, the more traffic and better ranking your website will have.
A low DA can result in huge traffic loss and ranking. Therefore, you should thrive to get good DA for your website. Building a decent DA is a long process and you can’t expect it to skyrocket with just few efforts. One needs to take actionable steps to improve DA of a website.
Moz scores DA on a 100-point, logarithmic scale. It is easy to take this score from 20 to 30, but you may find it hard to take this score from 70 to 80.
Moz considers several factors to provide DA scores to a website. It evaluates linking root domains, number of total links, MozRank, MozTrust, and several other factors to define the ranking strength of the website on search engines.
Domain Authority has served the industry for years as a predictive measure of ranking ability of a site, but many popular webmasters believed that the DA calculator tool by Moz needs an update. Finally, Moz has completely revamped its DA calculator tool. The newly created advanced machine-learned model will better mimic how search engines like Google will weight your domain.
As of March 5, 2019, this update has been rolled out and has caused fluctuations in domain authority of many websites. The DA has risen for some of you, for others it has fallen, but for everyone, the DA data has become more accurate than ever before.
Are you been affected with this DA update? Is your website DA gone down?
Yes, off course! This is why you are here. What can be the possible reasons behind this downfall? Is your website having issues that can be improved to get back your lost DA?
Let’s look out for the answers now.
One of the most obvious reasons why your website lost DA can be poor link profile. You might have links from spammy websites or might not have enough backlinks justifying your site’s reputation. Check for such links using tools like SEMrush, Majestic or Link Explorer.
Once you have found the linking domains to your website, identify the bad links and disavow them.
High bounce rate also contributes to falling DA of your website. You might have content in large quantity on your website, but if the quality is missing then that content is of no use. Understanding the intent of your readers is important. You need to create a content that makes your reader stay on your website’s page(s).
Creating quality content and interlinking it with other relevant content on your website can serve the purpose. You can even try adding images and videos inside the content to increase user session time.
Poor on-page SEO can be another reason of fallen DA. You may not be optimizing title tags, meta description, images, Alt tags and most importantly your content based on targeted keywords. On-Page SEO must not be overlooked.
Page Speed, improper mobile responsiveness, poor internal linking, lack of content and no correspondence with Google Webmaster guidelines can be some other factors resulting in DA fall of your website.
Before we move further to find out ways to recover from Moz Domain Authority Update 2.0, let us learn how Moz used to train Domain Authority calculator and what has been changed.
Historically, Moz relied on training Domain Authority against an unmanipulated, large set of search results, which is also a standard methodology in the industry. But it found ways to improve the Domain Authority calculation fundamentally, the DA update was on a roll. The new domain authority is better at understanding the website which don’t rank for any keywords at all than it has been in the past.
Moz has made a switch to neural network rather than relying on complex linear model to calculate site’s DA. Moz has greatly improved on the ranking factors behind Domain Authority. It has now integrated its proprietary Spam Score and complex distributions of links based on quality and traffic to the DA calculation model, along with a bevy of other factors.
The new Domain Authority is far more agile as it can respond to algorithmic changes from Google. These improvements to Domain Authority calculation model will deliver more trustworthy metric than before. Now, Moz will be updating domain authority with respect to changes Google makes in its algorithm.
The new Domain Authority model was implemented on March 5, 2019 and since then a number of webmasters have witnessed fall in their website’s DA.
Now, the big question is – "How to recover from Moz Domain Authority update?"
Google keeps on making hundreds of updates to its algorithms every year. It is not easy to keep pace with these updates always. The changes in algorithms affect the rankings of a website on search engine result page (SERP). Moz announced the Domain Authority update to keep sync with ever-changing Google algorithms and help people understand how exactly their site will perform on SERP.
The DA of a website will give a clear picture to the webmasters how likely their website is going to rank on search engines like Google. The new Domain Authority Calculator has been designed in a such a way that it will exactly mimic how Google ranks a website.
Are you the victim of recent Moz Domain Authority update? Still confused, how your website’s DA went down? Want to know what can turn the tables for you and help you recover from this threatening DA update? We have come up with a foolproof guide that will help you recover from Domain Authority update by Moz and keep pace with Google Algorithms.
It has been clearly mentioned in Moz Domain Authority update that websites with low quality links will see a fall in their DA. Stop generating links from black hat SEO practices. Perform a comprehensive site audit and scan for low quality links. Once you have found those low-quality links, start disavowing them. Never ever encourage anyone to create a backlink for you. Let the flow be natural.
A well-formulated on-page SEO strategy can do wonders and plays a vital role in taking site’s DA from low to high. It includes technical factors such as page titles, meta descriptions, keyword placement, keyword density, alt tags and more. Here is a simple checklist that will help you maintain on-page optimization.
If you are not taking care of your site’s on-page SEO, it will become really hard for you to rank well on Google. And according to new Domain Authority standards, if your site is not keeping pace with Google algorithms, you are no where in the race of improving your site’s DA.
We often write awesome blogposts but forget to interlink the relevant phrases with right article. If users find engaging content, they will like to stay on your site. They will definitely click on related pages and eventually end up on landing pages designed for user action. Make sure your readers consume more and more content.
Moreover, effective internal linking provides better user experience. As dwell time reduces and session duration increases, your website rankings get a boost. This also helps in managing the link equity across entire domain.
Generating a high-quality link is not at all an easy task, but linking to as many high-quality websites gives you an edge over other websites having a decent DA. Do not buy links from PBN link sellers like many webmasters and bloggers do. You can always reach out to website owners asking them to publish your post on their blog.
If you have created a kickass content, start sharing it on social media platforms. Gain traction to the post and reach out maximum number of people you can. If some one likes your content, he/she will definitely give you a link back. You just need to check is the links needful or not.
When a visitor visits your website, clicks on it and goes back without searching, it’s called a bounce back. The time it takes for a bounce back is called dwell time. Bounce back increases when you are unable to engage your visitor through your content. You can reduce the number of bounce backs on your website by following ways:
These strategies will definitely help you improve dwell time and reduce bounce backs. This will help you boost your Domain Authority.
Websites with poor load speed are not loved by search engines. This is one of the reasons why poor loading websites have seen fall in their DA. If your website loads slower, you might be losing traffic.
Most of the users don’t wait for the page to load completely, they will switch back and click on other websites. This further increase the bounce rate and ultimately, your DA falls.
Optimize the page speed of your website. Check your webpages on Google PageSpeed. It will suggest you the changes to improve page speed. You can work on those changes and improve the load time of your website.
The Moz Domain Authority update have made many webmasters suffer as most of them have seen downfall of their site’s DA. Moz will now update its Domain Authority tool with every algorithm update from Google. Try to keep sync with changes in Google algorithm and see your domain authority rising again. If your website has been hit by this update, the above 6 methods will help you recover from this Domain Authority update.
Are you the victim of Moz DA Update 2.0? No problem, Dilvr will help you optimize your website and roll back to your previous DA or even better.